PLENARY

Thursday Plenary Program: Storytelling for a Regenerative Future I

This morning’s plenary program will explore the role of thoughtful and carefully-calibrated storytelling in bringing about positive behavior change and engaging people on a journey toward a regenerative economy. Keynote speakers will address how well-crafted purpose-driven narratives can help set the kinds of shared understanding, values and role models we need as a society if we are to transition to a healthy and flourishing future.

Opening Remarks

Bruce Reynolds
Social Impact and Brand Marketing Specialist
The Change Associates
“I Am,” The Power and Peril of Identity: How Storytellers Can Embrace Our Human Complexity for Greater Impact

Lisa Kenney
CEO
Reimagine Gender
Radically Better Future: The Next Generation Reckoning for Brands

Raphael Bemporad
Founding Partner
BBMG
Joe Hobbs
Director of Operations
Climate Cardinals
Alexis Saenz
Executive Director
International Indigenous Youth Council
Amplifying Good Work to Educate and Engage Customers

Stephanie Perdue
Vice President, Brand Marketing
Chipotle Mexican Grill
Carbon Clarity: Understanding Carbon Impact and Communicating through Carbon Labeling

Prakash Arunkundrum
Head of Global Operations & Sustainability
Logitech
Thursday 21st October
9:00 AM - 10:30 AM
Location
Paradise - Ballroom

Attendee Types
On-Site Attendee
Virtual Attendee

Session ID
SB21-FLAG-GS4A