DIGITAL CONTENT

The Arrow and The Wheel of Transformability

With so many companies jumping on bandwagons around pressing environmental and social issues, people can easily feel overwhelmed or distrustful toward such efforts and see them as cheap marketing stunts meant to simply wow consumers into buying more. Thomas Kolster, a.k.a. Mr. Goodvertising, has been thinking about ways to overcome that problem and build truly people-first brands. His main insight: It's not so much about making people believe in a brand's purpose, but more about making them believe in themselves and their ability to bring about change. This workshop will provide you with the Arrow-model to create a real brand transformation, as well as tools to create relevance and avoid purpose-washing.

Speakers
Thomas Kolster
Thomas Kolster
Founder & CEO
Goodvertising Agency
Monday 18th October
2:00 PM - 4:00 PM

Attendee Types
Virtual Attendee

Session ID
SB21-FLAG-WSV1