To earn CFO or C-Suite approval and support, sustainability champions need to show how their proposed project, initiative, program or strategy will benefit the environment and/or society AS WELL AS the company. They need to engage management with a business case that shows how the proposal in question activates the company’s purpose and quantifies how it will help grow revenue, save on operational and/or human resources expenses, enhance assets’ values, improve market value, and/or mitigate risks. This session brings new research insights and data that sustainability champions can use to strengthen the business case and advance their proposals more effectively. Attendees can expect a range of studies approaching this topic from several different points of view, aiming to meet a variety of needs and preferences.