DIGITAL CONTENT INFLUENCING BEHAVIOR CHANGE AT SCALE

Purpose as Critical Connective Tissue for Organizations in an Uncertain and Volatile World

This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into an organization to impact culture, operations, innovation and deepen relationships and loyalty with stakeholders.

Speakers
Carol Cone
Carol Cone
CEO
Carol Cone ON PURPOSE
Renee Junge
Renee Junge
Vice President, Corporate Brand Strategy and Communication
Bumble Bee Foods
Deborah O’Connor
Deborah O’Connor
Director of Global Corporate Reputation and Community Relations
Whirlpool
Track Sponsor APCO Worldwide APCO Worldwide
Wednesday 20th October
3:30 PM - 4:30 PM

Attendee Types
Virtual Attendee

Session ID
SB21-FLAG-B3B1