BREAKOUT SESSION ACTIVATING BRAND PURPOSE

Communicating Scientific Claims to Protect Credibility and Manage Risk

This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practical tips from the field, speakers will discuss how thoughtful and accurate communication of scientific claims can help protect a brand’s authenticity, credibility and promise.

Speakers
Julia Lyon
Julia Lyon
Senior Sustainability Communications Consultant
Quantis
Kathryn Farrara
Kathryn Farrara
Associate General Counsel, NA - Marketing
Unilever
David Mallen
David Mallen
Co-Chair, Retail and Consumer Brands
Loeb & Loeb LLP
Tina French
Tina French
Assistant Corporate Secretary
Johnson & Johnson
Track Sponsor Tides Tides
Tuesday 19th October
3:30 PM - 4:30 PM
Location
Sunset Ballroom - Room 3

Attendee Types
On-Site Attendee
Virtual Attendee

Session ID
SB21-FLAG-B2B1