BREAKOUT SESSION ACTIVATING BRAND PURPOSE

Build Brands That Champion Equity & Justice and Addressing the Missing Role of Mental Health

Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies behind four household brand names - Kate Spade New York, Vans, Zoom, and Alaska Airlines - are in different stages of their own journey, but share one thing in common: their unwavering commitment to equity & justice. This panel discussion will showcase the authentic work these companies are doing to build their brands to champion equity and justice.

Speakers
Edward Wang
Edward Wang
Director, Corporate Social Impact,
Tides
James Thomas
James Thomas
Director Diversity, Equity & Inclusion
Alaska Airlines
Taryn Bird
Taryn Bird
Senior Director, Social Impact Director
Kate Spade
Nick Street
Nick Street
VP Global Integrated Marketing
Vans, VF Outdoor
Roxana Shirkhoda
Roxana Shirkhoda
Head of Social Impact
Zoom
Track Sponsor Tides Tides
Wednesday 20th October
2:00 PM - 3:00 PM
Location
Sunset Ballroom - Room 3

Attendee Types
On-Site Attendee
Virtual Attendee

Session ID
SB21-FLAG-B3A1