BREAKOUT SESSION INFLUENCING BEHAVIOR CHANGE AT SCALE

Brands for Good: Brand Collaboration for Behavior Change at Scale

This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a shared mission to change the field of marketing to shift consumer behaviors and close the ‘intention-action gap’ for sustainable living.

Speakers
Darren Beck
Darren Beck
Vice President, Membership
Sustainable Brands
Angelica Beard
Angelica Beard
Senior Director, Global Insights & Analytics
Visa
Karen Marchetti
Karen Marchetti
Director, Global Baby Care
Johnson & Johnson Consumer Health
Maddy Kulkarni
Maddy Kulkarni
Global Marketing Director, Sustainability & Purpose
PepsiCo
Track Sponsor APCO Worldwide APCO Worldwide
Tuesday 19th October
3:30 PM - 4:30 PM
Location
Sunset Ballroom - Room 4

Attendee Types
On-Site Attendee
Virtual Attendee

Session ID
SB21-FLAG-B2B2